If you add one pinch too much cayenne pepper you can easily ruin a dish, right? Well with social media marketing it’s a bit different. How many times can you post a day and NOT lose engagement?
That’s a question for the Magic 8 Ball. No, but seriously, it all depends on how your audience is already interacting with your content. If you’re posting 2-4 times a week and you’re staying consistent along the lines of likes, saves, comments, shares, etc. Then you might be fine, however, it never hurts to test the market to see what 4-6 posts a week could look like. If you’re posting every single day, multiple times a day, and you’re not getting anything more than a couple of likes it could be that Instagram is flagging your posts as spam and not pushing them to your followers. That damn algorithm is back again.
If you’re the person running the business and its social media accounts, then the big question is: Do you have enough time in your schedule to post every day and interact with your audience? If not then stick to a few consistent posts a week and schedule 30 minutes a day, yes 30 minutes, to post, write a caption, add relevant hashtags, and engage with other people and businesses that you follow. You might be thinking “why do I need to interact with other people?” Simple, you wouldn’t go to a bar and stand in the corner thinking “Man, I really hope someone comes and talks to me” in hopes that people will just gravitate to you. The same goes for social media. Audiences of other businesses could see you commenting on another post and be inclined to visit your page and see what you have to offer.
However, some accounts and businesses thrive on multiple posts a day every day, i.e. news accounts, meme accounts, etc. Few accounts are able to manage that frequency, and it takes a team to pull this type of marketing off.
In my personal opinion, posting too much can become too much when you start losing your core audience and your overall engagement drops significantly. Don’t sacrifice engagement for wanting to share everything you’re doing in one day.